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The data is clear—people need coaches who can go beyond nutrition and fitness to address the root of their problems.
Over the past few years, there’s been a significant shift in what many people need from a coach.
Yes, there are still people who want to drop fat, get toned, build muscle, or optimize performance.
But for a growing number of people, life in the 2020s has completely reordered their priorities as they’re facing unprecedented challenges in their health and lives.
Some recent statistics illustrate this trend:…
- People now value overall health as 5x more important than physical appearance according to the Mayo…