What is Shrinkflation? – Prosper

We all know the concept of inflation — when you pay more for the same item. But have you heard of shrinkflation? Shrinkflation is when you pay the same price (or more) for an item that’s shrunk in size. 

For example, maybe your go-to bottle of orange juice looks the same but also feels slightly different somehow? You can’t quite put your finger on it until you pull the old container out of the recycling bin and notice the new OJ bottle is six ounces smaller than the old one (even though the price is the same). 

Shrinkflation happens when brands choose to quietly shave ounces, sheets, or scoops off products in an effort to save money. And it shows up in sneaky ways. 

Here’s why shrinkflation happens, and what you can do about…