Your Buyers Are Everywhere–Are You? The Evolution of Lead…
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Is your lead gen strategy keeping up with today’s smarter, choosier B2B buyers–or are your best prospects slipping away?

In this session, NetLine’s Bill Henry, CRO, and Josh Baez, Sr. Manager of Demand Generation, break down what’s really happening in the modern buyer’s journey and how to meet prospects where (and when) they’re ready to engage.

You’ll learn how to close the “consumption gap,” engage buyers programmatically without being creepy, generate high-quality leads at scale, and end the classic sales vs. marketing tug-of-war.


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