Opportunity-based marketing (OBM) targets buying committees within accounts, aligning sales and marketing to convert opportunities effectively. OBM tailors journeys for decision-makers based on roles and interests. Learn to implement this strategy with Salesforce tools in this blog.
Opportunity-based marketing (OBM) is a powerful strategy for B2B marketers, complementing demand generation and account-based marketing. Unlike ABM, which targets specific accounts, OBM focuses on sales-identified opportunities and buying committees.
Key benefits of OBM include:
• Better alignment with sales teams through shared data and goals
• More personalized engagement with decision-makers
• Improved efficiency by targeting prospects likely to convert
• Greater flexibility to adapt to market changes
Implementation can follow a crawl-walk-run approach. In this blog, discover what that approach looks like and learn about top priorities for success.
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