How leading brands turn returns, excess inventory, and existing resale demand into a profitable growth channel–without diluting brand equity.
If you’re a consumer brand or retailer, you’re likely sitting on two major profit opportunities hidden in your existing operations.
Most brands lose margin in two areas: excess inventory and returns that get liquidated at low recovery rates, and resale activity happening on third-party marketplaces where the brand captures no revenue, data, or customer relationships.
Leading apparel and footwear brands are now addressing both issues by bringing resale in-house. This shift allows them to recover up to 60% of MSRP on products that would otherwise be liquidated, while building a direct connection to customers who shop secondhand on platforms like eBay, Poshmark, and Depop.
By turning returns, damages, and unsold inventory into a brand-owned resale channel, companies are creating a high-margin revenue stream that improves profitability without additional production, discounting, or rising customer acquisition costs.
This guide outlines the six overlooked inventory sources driving this opportunity and explains how brand-owned resale strengthens margin, customer loyalty, and long-term brand equity.
In this guide, you’ll learn:
- The two hidden profit opportunities most brands overlook
- How liquidation and off-price channels erode margin
- Why brand-owned resale delivers significantly higher recovery rates
- Where your resale market already exists—and how to capture that demand
- How resale strengthens customer relationships, loyalty, and brand perception
- The six inventory sources you can reroute into a more profitable, high-margin channel
Offered Free by: Archive Resale
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