Live Webinar | May 15 at 2pm ET | Explore the rapidly changing landscape of retail media networks and how retailers can create a foundation for the future.
Retailers in all segments are signing up to create retail media networks (RMN). It’s understandable why. Amazon earned more than $46 billion in advertising through sponsored ads placed on its site, and Walmart’s RMN contributed to revenue equaling 12% of the company’s profits.
But even as retailers adopt this booming revenue opportunity, they are often missing out on billions by outsourcing their retail media capabilities to off-the-shelf solutions. While these solutions may seem to provide a quick fix to help a retailer get up and running, they can ultimately present long-term challenges that limit growth, control, and profitability. In this webinar, experts will discuss:
- The rapidly changing landscape of retail media networks and how retailers can create a foundation for the future
- Advantages and challenges of building a retail media network
- How to maximize first-party data and develop advanced segmentation
- Strategies to increase revenue and compete with industry giants
Offered Free by: Retail Dive’s studioID and Kevel
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